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Course Description

This course will provide an overview of basic graphic design and branding concepts as they apply to social media marketing. Using Canva (a free online graphic design tool) students will apply foundational elements such as colour, style, hierarchy and typography to create their own social media content. Students will leave with an understanding of how to design and build social media campaigns from start to finish including how to use different file types, manage image resolution and create responsive designs. This course qualifies as part of the Certificate in Digital Media.
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