Course Description

This workshop will equip participants with the skills to market their own art practices and effectively manage gallery promotions. Benefitting from the practical experience of each instructor, participants will develop capabilities in promotional & critical writing, increasing web presence, pricing and selling artworks and connecting with arts writers and relevant publications. Classes will be led by Merray Gerges, Lisa Kehler, Rachel Thornton and Kate Walchuk. Course content will be released online at 8:00am each Sunday. The class will have the option to meet as a group in the virtual classroom at the end of the course to discuss any questions they might have on December 6th at 5:30pm AST.

The Anna Leonowens Gallery Certificate in Gallery and Studio Management is a series of 5 online professional development courses for emerging artists and gallery workers. Through over 100 instructional videos, guest interviews and behind the scene tours this series is designed to provide practical skills essential to succeeding in navigating a career as a professional artist or arts worker.

The Anna Leonowens Gallery (The Anna) has hosted over 4600 exhibitions and projects to date in its 53-year history. A unique exhibition space, The Anna's pedagogical mandate is to equip emerging artists and curators with hands-on, practical experience. Participants in the course will benefit from the personal experience of the instructors, both practitioners in the gallery field as well as a roster of professional Canadian artists and arts workers. Ultimately, the aim of these courses is to provide a unique online educational program where participants will receive a well-rounded behind-the-scenes look at the reality of being a professional artist and arts worker.

There are 5 courses in this certificate program which may be taken on an individual basis or together as part of the ALG Certificate: Gallery Preparation and Exhibition Design; Professional Artist Toolbox; Writing, Promotion and Marketing for Artists and Galleries; Documentation for Artists and Galleries; and Introduction to Archives and Collections.

To obtain the ALG Certificate all courses must be completed and participants are evaluated on a competency basis based on understanding of the material presented and completion of assignments.

Applies Towards the Following Certificates

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Section Title
Writing and Promotions for Artists and Galleries
Nov 13, 2022 to Dec 10, 2022
Delivery Options
Course Fee(s)
Course fee non-credit $350.00
Drop Request Deadline
Nov 06, 2022
Transfer Request Deadline
Nov 06, 2022
Section Notes
The live class will be held December 6th at 5:30pm Halifax time
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