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Course Description

The class will take students through the development and design of a full visual identity and brand scheme for a business of their choice. Students will develop a design process that will enable them to find the relevance and focus of the business and tailor a design strategy that will effectively communicate this. Beyond creating a visual identity, students will also design various print collateral (such as business cards, letterhead, and a simple web page) This course qualifies as part of the Certificate in Digital Media.
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